Information We Collect
As you use our websites or visit one of our hotels, we collect information about you and the services you use. The information we collect falls into two main categories: (1) information you voluntarily provide us; (2) information we collect from you automatically; and (3) information we collect from third parties.
Some examples of when we collect this information include when you browse or make a booking on one of our websites; create an Ayres Rewards account; use the order and pay functionality on one of our websites; or participate in a survey or promotion.
Information You Give Us
Some information we collect is provided when you use our services, such as when you create a booking, a rewards account, order and pay for products, or submit online forms through our websites.
This may include your first and last name, username, password, email address, shipping address, billing address, phone number, financial account information such as a credit card number, and any other information you give us, such as to participate in a promotion or to contact Ayres Hotels customer service. In addition, we may collect driver’s license information, passport information, and license plate numbers for guests that stay at our locations.
Information We Automatically Collect
Device and Usage Information – Like many website operators, we collect information that your browser sends whenever you visit our websites. This includes Log Data, such as your computer’s IP address, browser type, browser version, the pages of our Sites that you visit, the time and date of your visit, the time spent on those pages and other statistics, and whether you reached our page via a social media or email campaign. This information may be collected via several technologies, including cookies, web beacons, clear GIFs, canvas fingerprinting and other means.
CCTV Information – Closed circuit video surveillance cameras (“CCTV”) may be installed at some of our physical locations to monitor building security and assist in crime prevention, detection, and investigation, and to ensure the health and safety of our staff and visitors to our hotels and facilities.
Location Information – We may collect information about the location of your device, such as information that identifies your device’s approximate location (e.g., less precise location estimated based on a browser or device’s IP address).
We collect this location information for purposes of enhancing or facilitating our services, such as to enable the functionality of our websites that provide you with information about hotels near you or to enable you to remotely order and pay for our products and services.
We may also use information about the general location of the device you are using to help us understand how our websites and other services and functionality are being used, or to deliver more relevant advertising or personalized experiences for you, including tailored marketing offers or messages based on your location or related context such as the time of day or weather.
Information We Collect from Third Parties
Reservations and Bookings – We may collect information about your reservations and bookings from third-party bookings providers (e.g. TripAdvisor, Expedia). Please note that these third-party bookings providers have their own privacy policies with respect to your information.
Reviews – We may collect publicly-available information about your reviews and feedback concerning your guest stay and our services.
How We Use Your Information
We use your information for business and commercial purposes, including to provide the hospitality services and products you request, to perform customer service functions, for security and fraud prevention, for marketing and promotional purposes, and to perform website analytics.
We may use the information we collect about you in a variety of ways, including to:
To Provide Our Services. We process certain personal information when you access or use our services, including to:
- process your hotel bookings and guest requests
- process your purchases of, or requests for, products and services;
- register and verify user accounts;
- facilitate the functionality of our websites, including payment-related functionality; and,
- customize experiences and personalization when you are in and around our hotels.
To Communicate With You. We process certain information in order to communicate with you in relation to your accounts, our services, our marketing, and your requests, including to:
- communicate with you about your bookies, stay, orders, purchases, returns, services, accounts, programs, contests, and sweepstakes;
- respond to your customer service inquiries and requests for information;
- send you personalized promotions, content, and special offers;
- communicate with you about our brands, products, events, or other promotional purposes; and,
- provide important guest and product safety information.
For Research, Development, and Improvement of Our Services. We want to ensure that our website and services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process certain personal information, including to:
- maintain, improve, and analyze our websites, ads, and the products and services we offer; and,
- detect, prevent, or investigate suspicious activity or fraud.
To Enforce our Terms, Agreements, or Policies. To maintain a safe, secure, and trusted environment for you when you use our hospitality services and websites, we use your personal information to ensure our terms, policies, and agreements with you and any third parties are enforced.
To Comply with Applicable Laws. We may be required to process certain personal information under certain laws and regulations, such as tax laws, as well as to:
- maintain appropriate records for internal administrative purposes; and,
- comply with applicable legal and regulatory obligations, and respond to lawful governmental requests, as needed.
With Your Consent. We may process certain personal information in order to fulfill any other business or commercial purposes at your direction or with your consent.
How We Share Your Information
When We Work with Service Providers. We may share your information with service providers that provide us with support services, such as credit card processing, guest and room management, website hosting, email delivery, product and service delivery, or marketing and analytics services. We strive to contractually prohibit these service providers from retaining, using, or disclosing your confidential personal information for any purpose other than performing agreed upon services for us.
When We Work on Business Transactions. If we become involved with a merger, corporate transaction or another situation involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer.
When Sharing Is Necessary to Protect Safety and Lawful Interests. We may disclose your data in response to lawful requests by public authorities, including to meet law enforcement requirements. We may be under a duty to disclose or share your personal information in order to comply with any legal obligation, to enforce or apply our terms and conditions and other agreements, to protect our rights, property, or safety, or to protect the rights, property, or safety of others. This includes exchanging information with other companies and organizations for the purposes of fraud protection.
When We Work with Marketing Service Providers. We may share your information with marketing service providers to assess, develop and provide you with promotions and special offers that may interest you, administer contests, sweepstakes and events or for other promotional purposes.
When You Give Consent. We may share information about you with other companies if you give us permission or direct us to share the information.
When the Information Does Not Identify You. We may share your information in a way that does not directly identify you. For example, we may share information about your use of our websites and services in a manner that does not identify you, or we may combine information about the nature or frequency of your visits or purchases with similar information about other people and share the aggregated information for statistical analysis and other business purposes.
When You Post on Our Websites or Social Media Pages. If you post information on a blog, social media page, or another part of our websites, the information that you post may be seen by other visitors to our websites, including your username.
Cookies, Web Beacons and Similar Technologies
Most modern browsers allow you to change your cookie settings. You can usually find these settings in the options or preferences menu of your browser. To understand these settings, the following links for commonly used browsers may be helpful:
Google Ads/Facebook Pixel. We also use Google Ads and Facebook Pixel to deliver tailored advertising on our Sites and other websites that you may visit. You can learn more about how to control advertising cookies by visiting the Network Advertising Initiative’s Consumer Opt-Out link, the DAA’s Consumer Opt-Out link for browsers, or the DAA’s opt-out link for mobile devices. Please note that electing to opt-out will not stop advertising from appearing in your browser or applications and may make the ads you see less relevant to your interests.
You have control over your promotional communications preferences, cookie settings, and more.
Promotional Communication Choices
We may use your personal information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all of these communications from us by following the unsubscribe instructions provided in any email we send, or you can contact us using the contact details provided in the “Contact Us” section below. You will continue to receive service-related messages concerning products and services you have purchased (unless we have indicated otherwise).
Ayres Hotels believes in putting you in control of your personal information. Upon request we will provide you with information about whether we hold any of your personal information and how it is used. You may access, correct, or remove your personal information by contacting us as described in the “Contact Us” section below. As required by law for taxes and other record keeping purposes, we are unable to completely delete an account from our internal records.
"Do Not Track" Technology
Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT.
How We Protect Your Information
We implement a variety of security measures to maintain the safety of your personal information when you enter, submit, or access your personal information. However, no website, application, or transmission can guarantee security. Thus, while we have established and maintain what we believe to be reasonable procedures to protect the confidentiality, security, and integrity of personal information obtained through the websites, we cannot ensure or warrant the security of any information you transmit to us. You are responsible for protecting your password(s) and maintaining the security of your devices.
Retention and Disposal of Your Information
Our websites are not directed at individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you become aware that a child has provided us with personal information, please contact us using the contact details provided in the “Contact Us” section below. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information.
Additional Disclosures for California Residents
We have listed the privacy rights for several U.S. state jurisdictions below, but we understand you may have additional rights in your jurisdiction. You may contact us directly at any time about exercising your data protection rights. We will consider your request in accordance with applicable laws.
Categories of Personal Information
In the preceding twelve months we may have disclosed these categories of personal information for a business purpose:
Sensitive Categories of Personal Information
Personal information under California Civil Code section 1798.80:
Electronic network activity information:
Financial account data:
Account log-in data:
Access to Specific Information and Data Portability Rights – Subject to certain exceptions, you have the right to request a copy of the personal information that we collected about you during the 12 months before your request. Once we receive your request and verify your identity, we will disclose to you:
- The categories of personal information we have collected about you;
- The categories of sources for the personal information we have collected about you;
- Our business or commercial purpose for the information collection;
- The categories of third parties with whom we share that personal information;
- The specific pieces of personal information we collected about you.
Deletion Request Rights – You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions.
Opting Out – As described in “How We Sell Your Information” above, residents of certain states have the right to opt-out of having their personal information sold.
Non-Discrimination – Residents of certain states may not receive discriminatory treatment by the business for exercising your privacy rights.
Exercising Access, Data Portability, and Deletion Rights – To exercise the access, data portability, and deletion rights described above as a California resident, please submit a verifiable consumer request to us by either calling us at 888-342-9737; or by contacting us at firstname.lastname@example.org. Please note that to verify your request, we may require you to verify personal information that we already have on file for you or to provide additional information.
Use of an Authorized Agent to Submit a Request – Only you or a person you formally authorize to act on your behalf, may make a verifiable consumer request related to your personal information. If you use an authorized agent to submit such a request, we will require written proof that the authorized agent has been authorized to act on your behalf or a copy of the power-of-attorney document granting that right.
Additional Disclosures for Data Subjects in the EEA and the U.K.
Lawful Bases of Processing – Where an Ayres Hotels entity is acting as a data controller that determines the purposes and means of processing your personal data, such as when we collect, use, and share personal data as described in the “Information We Collect,” “How We Use Your Information,” and “How We Share Your Information” sections above, we must have a lawful basis for processing or doing so. Our lawful bases for processing personal data include:
You can withdraw your consent at any time by contacting us as described in the “Contact Us” section below.
to conclude or perform a contract with you, for example to:
- process your hotel reservation and purchases of or requests for products and services;
- communicate with you about reservations, orders, purchases, returns, services, accounts, programs, contests, and sweepstakes;
for our legitimate business purposes, including to:
- respond to your customer service inquiries and requests for information;
- maintain, improve, and analyze our websites, ads, and the products and services we offer;
- detect, prevent, or investigate security breaches or fraud; and
- facilitate the functionality of our websites;
- to comply with our legal obligations, for example to maintain appropriate records for internal administrative purposes and as required by applicable law, and provide important product safety information and notice of product recalls; and
- on the basis of your consent, for example to send you via email and other electronic means personalized promotions and special offers or informing you about our brands, products, events, or other promotional purposes.
Your Data Subject Rights – In some countries, and in particular if you are located in the EEA, you may have the right to:
To exercise any of these rights, please contact us as set forth in the “Contact Us” section below and specify which privacy right(s) you wish to exercise. We must verify your identity in order to honor your request, which we will respond to within 30 days of receipt.
- Access your personal information;
- Correct inaccurate personal information;
- Request erasure of your personal information without undue delay;
- Request the restricted processing of your personal information;
- Request portability of the personal information that you have given us; and
- To object to the processing of your personal information.
Transfers Outside the EEA – Your personal information may be transferred to, stored, and processed in a country other than the one in which it was collected, including the United States. It may also be processed by staff operating outside the EEA who work for Ayres Hotels or for our third-party service providers. This may entail a transfer of your personal information across international borders. The data protections standards may differ and be lower than the standards enforced in your jurisdiction.
Complaints – If you have any issues with our compliance, you have the right to lodge a complaint with an EEA supervisory authority. We would, however, appreciate the opportunity to first address your concerns and would welcome you directing an inquiry first to us per the “Contact Us” section below.